A coffee subscription pays off on freshness before price, and there are cases where it simply does not pay off at all. Here are the real numbers and a quick sum to work out whether yours is one of them.
What it actually is
A recurring order: you choose format and quantity once, and the delivery repeats itself each month. You can pause, resize or cancel whenever you like, with no minimum term. There's no more to it than that.
The point isn't to tie you in, it's to take away the job of remembering to order coffee before it runs out — which is invariably the moment it does run out, on a Sunday night.
The real argument is freshness, not price
Roasted coffee is at its best between 3 and 21 days after roasting. From there it declines slowly but steadily.
Buying in a supermarket, that clock has been running for weeks or months before the bag reaches your house: roasting, distribution, warehouse, shelf. With a subscription the lot is roasted and dispatched, so you reach the cup inside the good window. That's the underlying difference, and no amount of dialling in your grind recovers it.
How much you save, with numbers
Our coffee bought individually costs €30.99/kg. With a subscription:
| Plan | Price | Per kilo | Saving |
|---|---|---|---|
| Básico · 1 kg | €29/month | €29.00 | ~6 % |
| Premium · 2 kg | €54/month | €27.00 | ~13 % |
| Maestro · 3 kg | €77/month | €25.67 | ~17 % |
Free delivery is included on all plans. The saving is real but moderate: if price is your only motivation, the difference probably doesn't justify the mental commitment of a recurring order. If what you want is never to drink stale coffee again, the equation changes.
How much coffee you need a month
The question we're asked most, and the one most people get wrong. The sum is straightforward:
- Espresso — 8 g a cup. A kilo gives around 125 cups.
- Filter, V60 or drip — 15-18 g a cup. A kilo gives around 60.
- French press — 15-20 g a cup depending on how much you brew.
Two espressos a day is about 480 g a month: the 1 kg plan is more than you need and it'll pile up. Two filter coffees a day is close to a kilo exactly. A couple each drinking two filter coffees is comfortably over 2 kg.
It's worth doing this sum before signing up, because accumulating coffee at home is exactly the opposite of what you subscribed for.
When it does NOT pay off
Four cases where we honestly wouldn't recommend it:
- You drink fewer than 3 or 4 coffees a week. You'll accumulate bags and lose to staleness what you save on price.
- You like switching roasters constantly. Part of the pleasure of specialty coffee is exploring, and a subscription to one roaster works against that.
- Your consumption is very irregular — you travel a lot, or you're away for stretches. Even with pausing available, you end up managing more than you save.
- You want to try first. Buy individually a couple of times. If the coffee doesn't convince you, a subscription won't fix that.
Whole bean, ground or capsules
If you have a grinder, whole bean every time: ground coffee loses much of its aroma within the first few minutes, and that's the biggest easy improvement available in home coffee. We develop it in the ground versus whole bean comparison.
If you have no grinder and no intention of getting one, ground to suit your method is perfectly reasonable — but order smaller quantities more often, because the clock runs faster.
And if your machine takes capsules, there are specific plans for 100 and 200 a month. They work out slightly better than buying individually and, above all, they arrive freshly encapsulated instead of having spent months in a warehouse.
How ours works
Plans of 1, 2 and 3 kg a month, plus two capsule plans. All with free delivery, your choice of whole bean or ground, and cancellable whenever you like with no penalty. We roast in Almería and dispatch within 24-72 hours of roasting.
You can see all the plans or, if you'd rather try first, order individually from the shop. To store it well once it's home, the storage guide covers what matters.
